#Synthesia ai code

In the near future, Synthesia plans to make generally available a product that personalizes videos to specific customer segments. We launched our software-as-a-service product just six months ago Р Р†Р вЂљР’В¦ have essentially reduced the entire video production process to a single API call or a few clicks in our web app.Р Р†Р вЂљРЎСљ Once video production is abstracted away as code, it has all the benefits of software: infinite scale, close to zero marginal costs, and it can be made accessible to everyone,Р Р†Р вЂљРЎСљ Riparbelli said.

#Synthesia ai code

Р Р†Р вЂљРЎС™WeР Р†Р вЂљРІвЂћСћre building an application layer that turns code into video, allowing for video content to be programmed with computers rather than recorded with cameras and microphones. And it partnered with Reuters to develop a prototype for automated video sport reports. The company also worked with director Ridley ScottР Р†Р вЂљРІвЂћСћs production studio to create a film for the nonprofit Malaria Must Die, which translated David BeckhamР Р†Р вЂљРІвЂћСћs voice into over nine languages. Synthesia says that client CraftWW used its platform to ideate an advertising campaign for JustEat in the Australian market featuring an AI-manipulated Snoop Dogg. SynthesiaР Р†Р вЂљРІвЂћСћs technology can pare the expenses down to a lump sum of around $100,000.Р вЂќР вЂћbove: SynthesiaР Р†Р вЂљРІвЂћСћs technology analyzes and manipulates facial features to match written or recorded speech. According to Dogtown Media, an education campaign under normal circumstances might require as many as 20 different scripts to address a businessР Р†Р вЂљРІвЂћСћ worldwide workforce, with each video costing tens of thousands of dollars. After typing or pasting in a video script, Synthesia generates a video Р Р†Р вЂљРЎС™in minutes,Р Р†Р вЂљРЎСљ making it available for translation into dozens of languages.Р вЂќР вЂћs pandemic restrictions make conventional filming tricky and risky, the benefits of AI-generated video have been magnified. Synthesia customers choose from a gallery of in-house, AI-generated presenters or create their own by recording voice clips and then uploading them. Р Р†Р вЂљРЎС™To truly realize the video-first internet, we need a more scalable and accessible way to make video.Р Р†Р вЂљРЎСљ ItР Р†Р вЂљРІвЂћСћs an incredibly long and multidisciplinary process, rooted in physical space and sensors,Р Р†Р вЂљРЎСљ Riparbelli continued. It requires studios, actors, cameras, and post-production. Р Р†Р вЂљРЎС™Today, video production is costly, complex, and unscalable. Riparbelli cofounded Synthesia in 2017 alongside Steffen Tjerrild and computer vision professors Lourdes Agapito and Matthias Niessner, who is behind some of the better-recognized research projects in the field of synthetic media, such as Deep Video Portraits and Face2Face. In 10 years, we believe most of our digital experiences will be powered by video in some way or form,Р Р†Р вЂљРЎСљ CEO Victor Riparbelli told VentureBeat.

Р Р†Р вЂљРЎС™WeР Р†Р вЂљРІвЂћСћve still only scratched the surface of the video economy. Like rivals Soul Machines, Brud, Wave, Samsung-backed STAR Labs, and others, the company employs a combination of machine learning techniques to create visual chatbots, product videos, and sales videos for clients without actors, film crews, studios, or cameras. SynthesiaР Р†Р вЂљРІвЂћСћs immediate goals are less ambitious.